Sales really is a skill. Some people are better at it than others. And yet, there are also things you can teach yourself that will make you more successful as a salesperson. Adapting your communication to that of the customer, for example, makes a sales conversation run more smoothly. With the right words, attitude and behaviour, you will become a real sales tiger. In this blog, we will explain how. <\/p>\n\n\n\n\n\n\n\n
Having real, genuine attention and immersing yourself in the customer’s needs are perhaps the most important ingredients. For this, it is of course essential that you listen carefully and actively. So also hearing what is said between the lines.
In addition, it is advisable to adapt your own behavioural style to that of your customer. This is how you ensure a connection. You must have heard of the favour aspect; a certain way of doing things that creates a setting in which the other person (in this case a client) favours you for the sale. Below are some tips for connecting to the 4 DISC styles in sales.<\/p>\n\n\n\n
Before you can adapt your communication style to that of your potential client, it is important to understand your own way of communicating. When you use DISC<\/span><\/a>, the way you communicate becomes clearer. Do you know which behavioural style suits you? Then you also know what your strengths and weaknesses<\/span><\/a>. This is essential for having (sales) conversations with others. <\/p>\n\n\n\n To communicate effectively with your potential customer, it is essential to be able to recognise the other person’s behavioural style. You can then match your way of communicating to that. Everyone has a combination of the four different behavioural styles but you often see that one or two of the styles are the strongest. <\/p>\n\n\n\nDetermining your potential client’s DISC style<\/h2>\n\n\n\n